Art Direction

Based on SB’s early degree in design, and her years at Landor Associates as Associate Group Director, Corporate Identity¬†(long title, now called Branding, prior to founding their “Wordmark” naming practice, Master-McNeil is happy to provide consulting on the graphic expression of our names including typography, logos, color selection, environmental art, signage, print, and the look and feel of a client’s website. ¬†In these engagements we will typically work with a designer or design firm of the client’s choice, or occasionally with an in-house designer or design team.

From time to time we are asked to recommend designers and design firms, and in these cases we often continue on to manage the work on behalf of our client.