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Welcome to Master-McNeil, thought leaders in naming.

For 17 years, we have been creating great names for companies that value our focused approach to creating company names, product names, brand names, ingredient brands, and brand architecture. We continue to be at the forefront of innovation in naming, and our proven process consistently produces outstanding names and brand architectures for our clients.

Master-McNeil specializes in product naming, company naming, brand naming, and naming strategy. We also have the most extensive credentials in brand architecture of any naming company or branding agency. In short, our experience speaks for itself. Our work includes naming for marketing leaders at Disney, General Motors, Dreyer's, Hertz, Kodak, Visa, and Volkswagen. Our names include such prominent trademarks as PayPal, Buick Rendezvous, Nestle Country Creamery, and the stylish new Eos convertible from Volkswagen.

The Master-McNeil naming practice also encompasses technology naming, where our corporate clients include almost every major technology company, including AMD, Cisco Systems, HP, Hitachi, IBM, Conexant, Motorola, Sun Microsystems, Toshiba, and many others.

We are not only skilled in creating product names and corporate names; we also develop taglines, slogans, and ingredient brands. We have developed unique market research capabilities, with both consumers and professionals, using qualitative and quantitative techniques. Our name testing and brand research capabilities are second to none.

In our consulting practice, we provide naming consulting and branding consulting to clients who value our deep insight and the hands-on, personal attention of our senior consultants.

We also offer trademark searching and linguistic analysis as part of every project.

Master-McNeil offers a unique combination of creative, business, and intellectual power. We are the most experienced and skilled name development company in America, and our international expertise stretches to every continent. We have the right naming tools for your project, and we invite you to contact us to discuss how we can transform your naming needs into market advantage.

Master-McNeil services offered, refined, and developed over the years include: