Welcome
to Master-McNeil, thought leaders in naming.
For
17 years, we have been creating great names for companies that
value our focused approach to creating company names, product
names, brand names, ingredient brands, and brand architecture.
We continue to be at the forefront of innovation in naming, and
our proven process consistently produces outstanding names and
brand architectures for our clients.
Master-McNeil
specializes in product naming, company naming, brand naming, and
naming strategy. We also have the most extensive credentials in
brand architecture of any naming company or branding agency. In
short, our experience speaks for itself. Our work includes naming
for marketing leaders at Disney, General Motors, Dreyer's, Hertz,
Kodak, Visa, and Volkswagen. Our names include such prominent
trademarks as PayPal, Buick Rendezvous, Nestle Country Creamery,
and the stylish new Eos convertible from Volkswagen.
The
Master-McNeil naming practice also encompasses technology naming,
where our corporate clients include almost every major technology
company, including AMD, Cisco Systems, HP, Hitachi, IBM, Conexant,
Motorola, Sun Microsystems, Toshiba, and many others.
We
are not only skilled in creating product names and corporate names;
we also develop taglines, slogans, and ingredient brands. We have
developed unique market research capabilities, with both consumers
and professionals, using qualitative and quantitative techniques.
Our name testing and brand research capabilities are second to
none.
In
our consulting practice, we provide naming consulting and branding
consulting to clients who value our deep insight and the hands-on,
personal attention of our senior consultants.
We
also offer trademark searching and linguistic analysis as part
of every project.
Master-McNeil
offers a unique combination of creative, business, and intellectual
power. We are the most experienced and skilled name development
company in America, and our international expertise stretches
to every continent. We have the right naming tools for your project,
and we invite you to contact us to discuss how we can transform
your naming needs into market advantage.
Master-McNeil
services offered, refined, and developed over the years include: