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Master-McNeil has extensive in-house preliminary search capabilities.
This searching, conducted by our full-time research staff, enables
us to eliminate obviously unavailable names early in our creative
process, focusing our creative work on more promising directions,
and increasing the likelihood that names survive full trademark
searches at the end of the creative process.
Our search process typically begins with a review of registered
trademarks in the United States. This is followed by a detailed
look at common law name usage, using a variety of print and online
resources as appropriate to the particular project.
In our international searching we review all appropriate international
trademark registers available online. Our in-house language capabilities
enable us to read and assess these trademark registers in their
original languages.
Domain name searching is also integrated into our search process.
Reviewing name usage online is important both as an additional example
of common law name use, and for naming projects where our client
requires a domain name.
Despite the thoroughness of our preliminary search process, we
strongly encourage clients to undertake a full search process of
all chosen canidate names. We are able to refer clients to excellent
trademark counsel in the United States and abroad, if this is not
already in place. Our active membership in the International Trademark
Association (INTA) facilitates our ability to make these referrals
with confidence.
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