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Master-McNeil has a dedicated, professional staff. We have a policy
against the use of freelancers, to ensure creative continuity.
Our staff members typically possess undergraduate degrees in relevant
majors from leading schools, plus graduate degrees in languages,
linguistics, or business.
Universities from which our staff earned their degrees are:
- Brown University
- Harvard Business School
- Indiana University
- Leeds University
- Rotterdam School of Management
- San Francisco Art Institute
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- Stanford University
- University of California, Berkeley
- University of California, Santa Cruz
- University of California, Santa Barbara
- University of Massachusetts, Amherst
- University of Exeter
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Our people have degrees in:
- Business
- Classics
- Economics
- French
- Ancient Greek
- Language Studies
- Linguistics
- Marketing
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- Management Studies
- Media Studies
- Music
- Painting/Fine Art
- Psychology
- Russian
- Staging Shakespeare
- Theoretical Linguistics
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Each Master-McNeil naming, or brand architecture project, is managed
by a full-time Project Director under the supervision of our Creative
Director and with the participation of our founder.
Our firm is directed by SB Master, who founded the company in 1988,
following eight years as Associate Director, Corporate Identity-Worldwide,
at a large global design firm. Her leadership in our field has been
acknowledged by a board-level appointment to the Brand Names Education
Foundation, and by her long-term participation in the International
Trademark Association (INTA), including her appointment to its public
relations sub-committee.
SB Master is often interviewed by leading newspapers, magazines,
and for television and radio, on naming and branding issues. She
has lectured at the Haas Business School of the University of California,
Stanford University, the University of Santa Clara, and internationally,
under the auspices of the United States Department of Commerce.
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