tel 510.486.0947
fax 510.486.0950
contact@naming.com
2080 Second Street
Berkeley, CA 94710 |
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Slogans & Taglines
   
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Building for the Future
Created for a multi-year fundraising effort by
Bentley
School in Oakland and Lafayette, California, "Building
for the Future" captures both the literal, facilities-oriented
purpose of the capital campaign, as well as the more aspirational
goals. |
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Speech. Understanding. Action.
For Nuance, a leading supplier of speech recognition and speaker
verification software, Master-McNeil created the tagline "Speech.
Understanding. Action." Designed to explain what might otherwise
be a company name whose meaning is subtle and somewhat obscure,
our new tagline clearly describes the benefits of the company's
products. |
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What the Internet Experience Should Be
This name, originally developed for Farallon Communications' family
of high-speed ISDN routers and modems, was adopted as the new company
name in 1997. Our name Netopia suggests "Internet utopia"
(an ideally perfect place), the best possible of Internet experience.
As part of our work with Netopia, Master-McNeil also developed the
positioning slogan "What the Internet Experience Should Be"
to accompany our name. Netopia was aquired by Motorola.
Graphic courtesy of Netopia |
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Earth, Ocean, Space, All in One Place
We worked with The California Academy of Sciences to develop a tag line to better convey the Academy's offerings,
and to make it seem friendlier and less "academic."
Our tag line, Earth, Ocean, Space, which was further developed
by the Academy as "Earth, Ocean, Space, All in One Place"
conveys the three components of the Academy: the Natural History
Museum, Steinhart Aquarium, and Morrison Planetarium.
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© 2008 Master-McNeil, Inc. All trademarks are the property of their respective owners.
All rights reserved. |
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