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Naming and brand architecture research, when appropriately applied,
can play a valuable role when assessing candidate brand architectures
directional messaging strategies or naming. Based on our extensive
experience conducting such research, Master-McNeil has developed
proprietary methodologies for both qualitative and quantitative
name testing. This research can be incorporated at several stages
of the naming or architecture development process, depending on
research goals.
Master-McNeil is happy to work with client research departments
and outside research firms with whom our client has an existing
relationship. If a client has no internal research capabilities,
we have the ability to plan, source, and manage the entire research
process. To this end, we have developed working relationships with
excellent qualitative and quantitative research suppliers, to whom
we can introduce our clients if desired.
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