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Our event name provides the theme for San
Francisco Ballet's 2004 season opening night gala and captures
the magic of this major social and fundraising event.
Alliant
International University is our name for the merged California
School of Professional Psychology and the United States International
University.
Created for a multi-year fundraising effort by
Bentley
School in Oakland and Lafayette, California, "Building
for the Future" captures both the literal, facilities-oriented
purpose of the capital campaign, as well as the more aspirational
goals.
CompassPoint
Nonprofit Services is our new name for the merged Support
Center for Nonprofit Management and Nonprofit Development Center.
The name reflects the combined organizations' role, to provide
strategic planning consulting services to nonprofits.
UCSF Stanford Health Care was our name for the merger
of patient-care facilities of the Stanford
Medical School and the University
of California, San Francisco. The new name respected institutional
heritage while clearly conveying their alliance (since dissolved).
Open Magazine is the Master-McNeil name for the official
magazine of the San Francisco Museum of Modern Art, which was developed
interactively with the museum's creative staff. The name suggests
curiosity: open eyes, open to interpretation, open to the new.
Master-McNeil developed the name San
Francisco Maritime Park as a visitor-friendly nickname for The
San Francisco Maritime National Park, its official name as established
by the Congress. Additionally, as part of our work, we recommended
renaming the former National Maritime Museum Association, which
supports the park through volunteers and fundraising. Our second
new name, The San Francisco Maritime National Park Association,
closely mirrors the official national park name.
In a crowded and increasingly competitive nonprofit
world, this institution, formerly the Lindsay Museum, felt its
message was being lost. Our name conveys the museum's specialized
purpose and mission: housing, teaching about, and caring for injured
wildlife.
We worked with The California Academy of Sciences
to develop a tag line to better convey the Academy's offerings,
and to make it seem friendlier and less "academic."
Our tag line, Earth, Ocean, Space, which was further developed
by the Academy as "Earth, Ocean, Space, All in One Place"
conveys the three components of the Academy: the Natural History
Museum, Steinhart Aquarium, and Morrison Planetarium.
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