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Naming Architecture
          
 
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Cadence
As part of a major corporate naming architecture
project for Cadence
Design Systems, Master-McNeil greatly simplified the Cadence
product line by grouping products into six branded product families.
We then created the names Cierto, Affirma, Assura, Envisia, and
Intrica to create a clear and cohesive family of sub-brands. |
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