Master-McNeil: Our Work

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Naming Architecture

Naming Architecture

Schwab Institutional SanDisk RealNetworks (brand architecture) Cisco (brand architecture) Procket (brand architecture) Cadence (brand architecture) StorageTek (brand architecture) Navision (brand architecture) Akamai (brand architecture) Brio (brand architecture) Intraspect (brand architecture)
Sun (brand architecture) Apple (brand architecture)

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Apple names

Master-McNeil has named much of Apple Computer's product line. Our naming for Apple includes several stand-alone software products, a number of proprietary technologies, various imaging products, and many products in Apple's desktop and portable CPU line. Some of the many names we have created for Apple include: Macintosh Classic, Macintosh LC, Macintosh Performa, Macintosh Pippin, AtEase, Apple FontPack, PowerBook Assistants, One Scanner, FinePrint, PhotoGrade, ColorSync, PowerLatch, TrackPad, GeoPort and StyleWriter.