Master-McNeil: Our Work

tel 510.486.0947
fax 510.486.0950

contact@naming.com

2080 Second Street
Berkeley, CA 94710

Consumer/Mass Market
Automotive
Consumer Tech
Business Tech
Financial/Professional
Medical/Bio/Pharma
Industrial
Non-Profit
Slogans & Taglines
Naming Architecture

Naming Architecture

Schwab Institutional SanDisk RealNetworks (brand architecture) Cisco (brand architecture) Procket (brand architecture) Cadence (brand architecture) StorageTek (brand architecture) Navision (brand architecture) Akamai (brand architecture) Brio (brand architecture) Intraspect (brand architecture)
Sun (brand architecture) Apple (brand architecture)

> more on Naming Architecure

Untitled Document

Akamai

Akamai, a provider of outsourced e-business infrastructure services and software, wanted to establish guidelines for naming all aspects of its business - from its platform, product families, product suites, and technologies, to its partner programs and the offerings within those programs. Our recommendations led to their adoption of naming policies requiring the use of highly descriptive terminology which reinforces the Akamai brand.