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Rainier was chosen from our crossover/SUV work for
Buick as the name
for their new luxury SUV, introduced in the 2004 model year. This
premium six-cylinder SUV with available V8 engine and all-wheel
drive, "elevates the spirit of American style to a whole new altitude."
Master-McNeil created RouteOne
for this joint venture of the financial arms of
DaimlerChrysler Services, Ford
Motor Credit Company, Toyota
Financial Services, and General
Motors Acceptance Corporation. "RouteOne is all about streamlining
the finance approval process to make financing easier, faster,
and more accessible for our dealer customers and the financial
institutions involved," said John Gibson, EVP of GMAC North American
Operations. Our new name, RouteOne, suggests, "a common data expressway
for the instant exchange of credit application information." The
key benefit this service will provide.
Logo by frog
design.
Master-McNeil created Zingo
for London Taxicabs International's taxi hailing service.
From zing, "to move swiftly," and go, conveying
action and movement, our name aptly communicates the speed
and responsiveness of this service.
The Buick
LaCrosse is a luxury five-passenger sedan offering
advanced technological features. The French tonality of
the name, combined with lacrosse sports imagery suggest
the car's balance of refinement and capability. LaCrosse
replaces the stalwart Regal and Century nameplates.
The Buick
Rendezvous is a luxury sedan/minivan/SUV—part of
the new breed of crossover vehicles. The French rendez-vous,
meaning an appointment or date, plus the English "meeting
place" association, are both excellent connotations for
this upscale, versatile vehicle.
Master-McNeil created the Chevrolet
Traverse concept car name for
General Motors. The Traverse is an innovative passenger
vehicle that merges the popular attributes of Chevy trucks with
the agility of sedans. The vehicle has an integrated HP computer
with Internet access, as well as easy cargo loading and access
features. Our name suggests the versatility and ruggedness of
the vehicle which is designed to appeal to family car buyers
who seek dependability and fun.
Launched in October 1997, GM BuyPower is Master-McNeil's
name for a comprehensive car purchasing service from General
Motors. GM BuyPower conveys two messages to consumers: that
they are empowered to buy in a new way, and that the system
provides the consumer with new leverage, "buying power,"
due to better information. Consumers have the option of calling
a toll-free telephone shopping assistance center or accessing
the GM BuyPower
web site to research competitive pricing information, search
dealer inventories, and determine a model's best price.
Logo by DMB&B,
Los Angeles.
Hertz Hypertrax is our umbrella brand name for
Hertz's integration of technology
into the car rental experience. Hypertrax collects and transfers
rental information among Hertz locations worldwide, offering
corporate customers immediate, seamless service and account
information. Hertz states in its brochure, "At the core
of everything we do is Hertz Hypertrax, the spectrum of innovative
technological services that permits us to consistently provide
quick and efficient Hertz # 1 Club Gold rentals worldwide."
"Hyper" is from the Greek meaning "beyond,
over, or above," while "trax" conveys
tracking, precision, and accuracy.
Trimble
Navigation's CrossCheck family of products provides
commercial fleet owners with the ability to track, communicate
with, check for unauthorized use of, and prevent theft of
each of their vehicles. Master-McNeil's CrossCheck name
emphasizes the information exchange, monitoring, and certainty
that these products provide.
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