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BAsys™ Naming Architecture Automation and Brand IP/ABCs Master-McNeil's naming architecture practice, going back to 1989, has provided us with a unique perspective on what works, and does not work, in naming architecture. Some years ago we recognized that the most powerful benefits of name architecture only accrue when it is thoroughly disseminated throughout an organization, and becomes part of everyday business life. This observation led to our invention of BAsys™, our patented brand automation management application. The BAsys™ brand automation system begins with a tutorial, which educates users regarding their company's naming architecture and naming policies. Next, BAsys provides specific processes and methods for determining where a product or service fits in the architecture, and how to identify it. An automated process for requesting and approving names, including tracking progress of the request, follows. The BAsys™ application is highly customized for each company. The BAsys™ system enables companies to streamline, leverage, and automate the benefits of naming architecture throughout their organizations, worldwide. These benefits include the ability to align naming and branding practices with corporate strategy, values, and messaging; to ensure that branding investment occurs at the appropriate level; to eliminate naming fire drills; to harmonize naming architecture worldwide; and to speed time to market. For these reasons, BAsys™ is especially valuable for large, geographically dispersed companies, which own a large number of trademarks, and generate a significant volume of name requests The tutorial portion of BAsys™, called BAsys IP/ABC's, is available separately. BAsys IP/ABC's raises the bar of shared employee knowledge of intellectual property, trademark, and brand matters. Increased employee knowledge yields a deeper understanding of company brand values and strategy, as well as greater vigilance regarding the protection of company IP assets. Customized for each company, typical sections of BAsys IP/ABCs include Brand Strategy, About Trademarks, Trademark Selection, Our Naming Process, and Our naming Architecture.
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